Charles Leaver – The Target Cyber Attack Took Months To Recover From And Caused Severe Financial Loss

By Charles Leaver CEO Ziften


After Target was breached it took several months for the business to recover and be offered a clean bill of health.

Constant Recovery Effort And Reports Of Financial Loss

It was a major story when Target experienced its data breach. Like all major news stories it faded into the background as far as being covered nationally, but as far as the store is concerned it was still a major concern. The store minimized its profit projections for 2014 once again, which suggests that the company had actually undervalued the effect of the harmful attack that they were exposed to, according CNN Money.

The decrease in earnings was actually significant and the business wound up declaring 62% less earnings. In addition to this they needed to pay out $111 million as a direct result of the breach in the 2nd fiscal quarter and all of this amounts to a business that was at one time robust now looking a shadow of its previous self because of a cyber attack.

As the fallout continued, the scale of the cyber attack began to emerge. Data for around 110 million people was jeopardized, and taken charge card data was experienced by 40 million of those individuals. As news got out about the breach, the company made some major modifications which included the execution of more rigid cyber security steps and the change out of the system admin. Long standing CEO, Gregg Steinhafel, likewise resigned. However it is not considered enough to reduce the effect of the attack. The stakeholders of Target are soaking up the negative results of the attack as much as the business itself according to Brian Sozzi of Belus Capital.

In an e-mail to CNN Money Sozzi stated “Target simply dropped an epic complete year profits warning onto the heads of its remaining investors.” “Target has offered financiers ABSOLUTELY NO reason to be encouraged that a global turn-around is covertly emerging.”

Target Provides A Lesson For All Organizations About Improved Pre-emptive Steps

No matter how proactive a company is to a cyber attack, there is no assurance that the recovery time will be quicker. The bottom line is that a data breach is bad news for any company no matter how you call it or attempt to repair it. Preventative procedures are the very best way forward and you have to take actions to ensure an attack does not happen to your organization in the first place. Using endpoint threat detection systems can have a significant role in maintaining strong defenses for any company that opts to implement it.


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