Charles Leaver – Defenses Will Prevent You From Being Fined For Malware And Breaches

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With malware becoming more stealth and the fines that enterprises face when they suffer a breach from it makes the case for implementing endpoint detection and response systems much more crucial than it remained in the past. Without the right defenses executed there is not only the risk of a significant cyber attack, but likewise fines and lawsuits that can be very harmful to a business. If a business thinks that it is immune to cyber attacks then they are being conceited and naive. The cyber wrongdoers out there are making their attacks practically undetected these days.

 

Serious Malware Danger Now Evading Detection

 

Embedding a secret message into something unanticipated is called steganography and is not something new that has arrived with the Web. In the 1600’s, Gaspar Schott produced a book which explained how a secret message could be concealed in a musical score and that this could be decrypted by those that learned about it. The method utilized was the notes on the score would correspond to a letter of the alphabet and for that reason the message could be checked out.

This practice has some stressing implications as it offers a nearly foolproof method of concealing info that should not be there. Cyber bad guys have been utilizing steganography for several years now. It was reported in a Federal Plan Cyber Security which was published by the National Science and Technology Council in 2006, that steganography represents a specifically devious way for terrorists to infiltrate U.S. systems.

The report specified that these tools are economical and extensive making steganography an enabling technology for the foes of the United States.

Nowadays cyber security attacks are widespread and hackers are leveraging steganography to perform attacks that are nearly undetectable and extremely advanced. In a paper on the risks of steganography, it was mentioned that there is momentum gathering in its usage among cyber lawbreakers who can use the technique to breach networks without detection. The report went on to say that Web based steganography has actually ended up being a lot more sophisticated and will only end up being more so in the years to come.

While steganography does pose a big threat it can be reduced by implementing an endpoint detection and response system. This system will carefully watch all locations where a cyber crook might gain access and it is suggested that all organizations take this important action.

 

The Charges Are High For Organizations That Are Exposed To A Cyber Attack

 

The risk of a steganographic attack must definitely suffice for you to install an endpoint detection and response system but if it isn’t then the considerable fines that your organization can be confronted with for a breach needs to be. Any company is vulnerable to attacks and fines. As an example of this the Women and Infant Hospital in Providence, Rhode Island, had to pay $150,000 as a result of a malicious breach which saw the details of 12,000 individuals jeopardized. The Modesto Bee specified that the data that the hospital lost consisted of Social Security numbers, dates of birth as well as ultrasound imagery.

The business world can also suffer at the hands of a cyber attack. eBay faced a lawsuit from a consumer in Louisiana after they were infiltrated according to Computerworld. Colin Green, who filed the lawsuit, is not alone in being disappointed and represents countless individuals who were not happy that their personal data was exposed when the cyber attack took place at eBay. The possible fines and law suits make the financial investment in a tested endpoint detection and response system actually beneficial.

Charles Leaver – Don’t Try And Hide Cyber Attacks

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From The Desk Of Charles Leaver, Ziften CEO

 

A business suffers a cyber attack. The system administrators learn about the attack, they wish to know more about it, they send their IT group to attempt and stem the attack and recuperate lost data. This is what occurs after lots of companies have been breached, but then the business typically fails to take the next essential action: the proactive informing of their customers that they have experienced a cyber attack. There have been numerous cases where it has been challenging to get a company to reach out to its consumers and it takes a lot more time and threat than it ought to do.

There is a tendency now that business that have been breached simply do not wish to inform those that have been affected by the attack– their clients– that the attack occurred according to the Portland Press Herald. The factor that companies do not want to tell their customers is completely self-centered. They are concerned that the track record of their company will be damaged if they tell the world about the attack so they always wish to keep this news in house. Both Target and Neiman Marcus did this and waited far too long to inform their clients that they had actually been victims of a cyber attack.

It Is Just Counterproductive To Keep Cyber Attack News Far from Your Clients

It is completely irresponsible to hold back on informing your customers about a cyber attack and it can likewise work against you. If there is a long space between the attack happening and businesses confessing that it took place then it can appear that the company is being dishonest and is not competent to secure client data. In spite of this, companies that have experienced an attack continue to keep this info from their consumers. JP Morgan Chase was an example where there was a delay of around 4 months before they told their customers that they had suffered a significant cyber attack. U.S. Public Interest Research Group consumer program director, Ed Mierzwinski, said there is a lot of work to do when it concerns telling clients that a breach has taken place.

He said that clearing your name was a “headache”. He likewise said that it takes a great deal of time and the business does not earn money for doing this.

Regardless of the time and effort involved, it is essential that companies adopt a full recovery process and that they notify their consumers about the cyber attack every step of the way. If the thought of telling your consumers that you have actually been attacked does not appeal then you can prevent attacks from occurring in the first place. If a rigid endpoint detection and response system is installed then a company can safeguard their network and make sure that they will not suffer from a cyber attack and put their client data at risk.

 

Protect your business

Charles Leaver

Charles Leaver – Get Endpoint Detection And Response Now Or Face Financial Loss

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From the desk of Charles Leaver Chief Executive Officer Ziften Technologies.

Companies need to be taking every possible step to safeguard their computer network with the existing hazard of cyber security attacks and it is fascinating that they are refraining from doing this. Their information is important to them but they are taking no action. Writing for bobsguide, guest poster Torgny Gunnarsson– who manages a business that supply data solutions – made the point that at a time when all businesses are constantly aiming to take advantage of brand-new technology, they appear to be unwilling to put the protective measures in place, such as endpoint detection and response. While it is good that companies are utilizing the most recent technology, they are at the very same time ending up being vulnerable to a new world of hazards that include data loss, breaches of passwords and ransomware.

A few of these companies might not really know the threat of cyber security and virtual criminal activity, after they are hit with this issue there will be a number of repercussions to this. Gunnarson makes reference to attacks on Target and Adobe in his writing and comments that these were examples of shortfalls in security which resulted in large financial losses. With the Adobe attack there was a loss of 38 million users. Informing 38 million users about this would certainly come at a high price states Data Breach Insurance, and after that there are the expenses of recovery on top of that. Reuters specified that Target needed to pay more than $60 million as a result of the data breach, and also suffered with a loss of business as a result of the cyber attack.

You would believe that these kinds of high profile losses would have all businesses rushing out to secure themselves with an endpoint detection and response system and take other actions that they could to prevent cyber criminal activity. However the reality is different and numerous companies think that there is no possibility that their infrastructure will ever be under attack. This is a very risky strategy and really short sighted in this present environment of cyber attacks.

Secure Your Company Now With These Steps

It is a difficult possibility to think that there are a variety of cyber bad guys who want to access your information. You do not have to be the next victim of this just because there are a great deal of hackers out there. By taking these actions listed below you will make a considerable effect on keeping hackers far from your infrastructure:

1. You need to implement an endpoint detection and response system. Nothing else is more important when it pertains to defending your company from a cyber attack. When you install enterprise endpoints you will have the assurance that there will be no attempted attacks on your infrastructure without you knowing it.

2. You need to ensure all of your employees know the danger of cyber security. Do not simply leave it to your IT team to be up to date with the current cyber security hazards. You should comprehend that a cyber attack can be instigated from anywhere in the world and these hackers can target any business. When you keep your workers informed about these cyber hazards you add another level of protection by ensuring that workers practice safe computing and do everything humanly possible to keep the hackers out.

3. You need to constantly keep track of security. It needs to be a top priority to take care of your cyber security so make certain that it is. Be sure that your endpoint detection software is updated and put cyber security on the program at every conference. There is no place for laziness with cyber security.

 

Charles Leaver – A Fearless Company Created

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charles leaver ceo

Ziften Technologies are based in Austin, Texas, and Charles Leaver is the CEO.

 

This video from the Commonwealth Club includes Steve Blank and he discusses how it is possible to construct a terrific company step by step.

 

There is no doubt that Steve is an intelligent man and his funny bone is good. His business insights are extremely valued and there are a number of points that he made that I agree with:

charles leaver ceoHe quoted in the video that “there is absolutely nothing that you can find out inside your own building so you need to get out of it!” Steve claimed that this was a lesson that companies in Silicon Valley needed to learn the hard way. Now at Ziften we make sure that we visit our potential customers and clients on a weekly basis. Our company is young however the crucial execs and I know that we need to comprehend and be practical about the market and show this in our business model. When we understand exactly what the marketplace requires we can truly add worth.

We always put our clients first and continue to pay attention to them. In the video Steve discusses how tough it is for entrepreneurs to pay attention to their clients instead of attempting to force their perspective on the market. What we also do at Ziften is to motivate our individuals to listen before speaking. When we are speaking with our prospects and customers we need to understand that they care a lot more about how we can resolve their problems rather than pay attention to how smart we are.

Steve makes another good point in the video when he speaks about how development is perceived in the US compared to the remainder of the world. The thinking in the U.S.A is right when it concerns our attitudes towards failing. Any person is motivated to gain from failure, and these will turn these people into skilled executives who can actually influence and include a lot of worth to a brand-new business. It is necessary that there need to be no fear of failure since this will suppress development.

I constantly convince the people that work for us to take risks with no fear of a reprisal. I strongly believe that this is pushing us closer to our goal of closing the gap in between enterprise customer security and security technology and we are getting there quickly. This is a significant change and we are really near our goal.