Ziften Technologies are based in Austin, Texas, and Charles Leaver is the CEO.
This video from the Commonwealth Club includes Steve Blank and he discusses how it is possible to construct a terrific company step by step.
There is no doubt that Steve is an intelligent man and his funny bone is good. His business insights are extremely valued and there are a number of points that he made that I agree with:
He quoted in the video that “there is absolutely nothing that you can find out inside your own building so you need to get out of it!” Steve claimed that this was a lesson that companies in Silicon Valley needed to learn the hard way. Now at Ziften we make sure that we visit our potential customers and clients on a weekly basis. Our company is young however the crucial execs and I know that we need to comprehend and be practical about the market and show this in our business model. When we understand exactly what the marketplace requires we can truly add worth.
We always put our clients first and continue to pay attention to them. In the video Steve discusses how tough it is for entrepreneurs to pay attention to their clients instead of attempting to force their perspective on the market. What we also do at Ziften is to motivate our individuals to listen before speaking. When we are speaking with our prospects and customers we need to understand that they care a lot more about how we can resolve their problems rather than pay attention to how smart we are.
Steve makes another good point in the video when he speaks about how development is perceived in the US compared to the remainder of the world. The thinking in the U.S.A is right when it concerns our attitudes towards failing. Any person is motivated to gain from failure, and these will turn these people into skilled executives who can actually influence and include a lot of worth to a brand-new business. It is necessary that there need to be no fear of failure since this will suppress development.
I constantly convince the people that work for us to take risks with no fear of a reprisal. I strongly believe that this is pushing us closer to our goal of closing the gap in between enterprise customer security and security technology and we are getting there quickly. This is a significant change and we are really near our goal.